Untitled Document
HDFC Standard Life Insurance
HDFC Standard Life Insurance
 
Our Campaigns
Home Loan Insurance Plans 2007
Television Advertisement
 
See the Video
40 Sec.

 
The film opens on young boy dressed like super man with his father holding him like a plane. Jubilant, the boy behaves as if he is flying like superman with his arms outstretched.
MVO: “Kumar Sadan main kushiyan barsengi humesha ke liye.”
  In the next scene, the grandmother, with big ear phones stuck to her ears and as she nods her head while hearing the music with her grandchildren standing in front of her.
MVO: “Yaadein basengi humesha ke liye.”

 
Fades to another scene where the husband and wife are sitting on either sides of a sofa. The wife looks grumpy as she looks at the TV.  

The husband looks at her and then looks at the remote control in his hand. He moves the remote control towards his wife.

 
The wife is very happy to see it, takes the remote control and quickly changes the channel with a look of glee on her face.
MVO: “Pyaar chhalkega humesha keliye.”
  The scene moves to a shelf with all the trophies and mementos stacked on it. The grandfather is rubbing off the dust accumulated on one trophy.

 
The grandfather’s eyes filled with pride as he cleans the trophy & looks at the other winning photographs of his son.
MVO: “Atma samaan rahega humesha keliye”.
 

The scene moves on to a nameplate with 'Kumar's' written on it

 

 
The father standing in front looks at it with full of pride.
MVO: “Kyonki Vishal Kumar rahe na rahe…‘Kumar Sadan’ rahega... humesha keliye.”
 

He smiles & turns to go inside. A young girl comes running and jumps into his arms. The others follow the girl. The ‘Home Loan Insurance Plans’ & HDFC SL logos appear
MVO: “Home Loan Insurance Plans from HDFC Standard Life”

 
Young girl holds a nameplate saying ‘Rs 244 p.m.’ and the elder son hold another nameplate ‘Insurance of Rs. 10 lakhs’ written on it.
MVO: “Home Loan Insurance Plans from HDFC Standard Life”
  The scene moves back to the whole family watching a home video. The HDFC SL logo & sms unit 'sms HOME to 7333' appear on screen.
MVO: “HDFC Standard Life. Raho Sar Utha Ke. Jiyo Sar Utha Ke.”
 

 

 
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