March, 2008
Unit Linked Savings Plan Tops Mint Best TV Ads Survey
The Unit Linked Savings Plan advertisement of HDFC Standard Life, one of the leading private insurance companies in India, has topped Mint’s Top Television Advertisement survey conducted, for February 2008. HDFC Standard Life’s Unit Linked Savings Plan advertisement was ranked 4th in terms of a combined score of ad awareness and brand recall and 3rd in terms of ad diagnostic scores (likeability, enjoyment, believability, and claim). The respondents were between 18 and 40 years. Mint’s exclusive report, ‘New voices in a makeover’ outlines the survey in detail.
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
Mr Deepak M Satwalekar, Managing Director and CEO, HDFC Standard Life, received the QIMPRO Gold Standard Award 2007 in the business category at the 18th annual Qimpro Awards function. The award celebrates excellence in individual performance and highlights the quality achievements of extraordinary individuals in an era of global competition and expectations.
January, 2008
Sar Utha Ke Jiyo Among India’s 60 Glorious Advertising Moments
HDFC Standard Life’s advertising slogan honoured as one of ‘60 Glorious Advertising & Marketing Moments' over the last 60 years in India,’ by 4Ps Business and Marketing magazine. The magazine said that HDFC Standard Life is one of the first private insurers to break the ice using the idea of self respect (Sar Utha Ke Jiyo) instead of 'death' to convey its brand proposition. This was then, followed by others including ICCI Prudential, thus giving HDFC Standard Life the credit of bringing up one such glorious advertising and marketing moment in the last 60 years.
December, 2007
Pension Plan Tops Mint’s Survey of Best TV Ads
HDFC Standard Life’s pension plans topped the ad diagnostics and ranked eighth on ad reach in a survey of new television advertisements in November, 2007, conducted by Mint, the leading business newspaper of the Hindustan Times Group. Our pension advertising was ranked first in terms of ad diagnostic scores (likeability, credibility, enjoyment). The respondents were between 18 and 40 years. We were ranked 8th in terms of a combined score of ad awareness and brand recall.
September, 2007
Ranked Sixth Most Effective Advertisement
HDFC Standard Life was ranked 6 th amongst ‘The 10 most effective ads’ in September 2007, according to the JuxtConsult’s Ad Box Office Monthly Monitor. We have moved up from 56 th position in August 2007. JuxtConsult’s Ad Box Office is India’s biggest monthly monitor of most effective television ads amongst urban consumers. The ranking was based on the total effectiveness of the ad in connecting the brand with the consumers.
Sar Utha Ke Jiyo ranked 10 th in the Top 10 Top-of-mind ad slogans in September, 2007, according to the JuxtConsult’s Ad Box Office Monthly Monitor. The ranking was based on how much our ad slogan recalled ‘top of mind’ in the daily ad clutter.
June, 2007
Received PCQuest Best IT Implementation Award 2007
HDFC Standard Life received the PCQuest Best IT Implementation Award 2007 for Wonders, its path-breaking implementation of an enterprise-wide workflow system. PCQuest, the leading IT publication from the CyberMedia Group identified six most innovative IT implementation projects deployed successfully across India for the award.
The winners of the 4th PCQuest Best IT Implementation Awards were chosen from 250 nominations across 22 industries and 23 projects ranging from government, banking finance and insurance, manufacturing, petroleum, and IT/ITES to poultry, travel and tourism, real estate, construction, power and utilities.
April, 2007
Received Three Awards at ADFEST 2007
HDFC Standard Life’s advertising created high awareness for our brand and bagged 2 silver and 1 bronze awards at the ADFEST 2007 National Awards organised by the Advertising Agencies Association of India (AAAI), the premier advertising body in India). The 3 awards are the highest won by any single brand in the financial services business (including banking, mutual fund, insurance and other financial services).
The 2 silvers were won in a category where the gold was not awarded to any brand. Thus the silver was the best that any brand could have got. Our brand topped radio as a medium across all brands - across all industries.
March, 2007
Selected as 4Ps Power Brand 2007
HDFC Standard Life was selected as '4Ps Power Brand 2007,’ for being one of ‘India’s 25 Best Startup Companies’ in an exclusive survey conducted by the ICMR (Indian Council of Market Research) and 4Ps - Business and Marketing (a business and marketing magazine published by Planman Media). The list of companies was prepared based on innovative and new concepts rolled out to serve the Indian consumers. The research on the 25 best startups was based on the number of years since the company has been established vis-a-vis the growth of the company.
January 2007
Ranked 29th Most Trusted Indian Brand
HDFC Standard Life ranked 29th most trusted Indian Brands amongst the Top 50 Service Brands of 2006 according to a study conducted by the Brand Equity – Economic Times, the leading business publication of India. HDFC SL moved up 16 places to be positioned at number 29 (earlier at 45), the highest jump amongst all service brands.
August, 2006
Selected as 4Ps Power Brand 2006
HDFC Standard Life has been the '4Ps Power Brand 2006', for being one of India's Top 25 'Most Innovative Companies' in an exclusive survey conducted by ICMR (Indian Council of Market Research) and 4Ps - Business and Marketing (a Business and Marketing magazine published by Planman Media). The survey highlighted 25 companies that have made India think differently and radically through their Business and Marketing practices. HDFC Standard Life was the only company selected from the insurance domain. Besides us, the lists included giants such as HLL, Microsoft, Nokia, LG, Samsung, IBM, HP, ITC Group, Hero Honda, Bajaj Auto, Ranbaxy, ICICI Bank, SBI Bank, Bennett, Coleman & Co. Ltd., Tata Group, Kingfisher Airlines, Bharti Televentures, Pantaloon, General Electric, HPCL, Maruti, Anil Dhirubhai Ambani Group, Reliance Industries, and CNBC TV 18.
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