HDFCSL expanded its reach in the Bancassurance channel by arrangements with co-operative banks in the rural areas.
Continued to increase its focus on quality service, by putting in place a robust mechanism to capture ‘Voice of the Customer’ through service audits across its offices. This was complemented by use of technology that enabled capture of all interactions with customers across all touch points
Sar Utha Ke Jiyo was honoured as ‘Among India’s 60 Glorious Advertising Moments. The advertisements of the company were ranked 6th amongst ‘The 10 most effective Advertisements’ in September 2007.
Received the PCQuest Best IT Implementation Award 2007 for Wonders, its path-breaking implementation of an enterprise-wide workflow system. In addition the company also bagged the EMC storage award for being the most innovative users of storage and storage management.
Pension Plan Tops Mint’s Survey of Best TV Ads.
HDFC Standard Life’s advertising created high awareness for the brand and bagged 2 silver and 1 bronze awards at the ADFEST 2007 National Awards organised by the Advertising Agencies Association of India (AAAI). The 3 awards are the highest won by any single brand in the financial services business (including banking, mutual fund, insurance and other financial services).
Ranked 29th most trusted Indian Brands amongst the Top 50 Service Brands of 2006 according to a study conducted by the Brand Equity – Economic Times, the leading business publication of India.